All passengers on long-haul flights of Brussels Airlines will now receive Ralph & Roxy‘s ice creams on board. Philippe Bogaert, who until recently produced ice cream as a hobby, can thus make the leap to a professional career as an ice cream producer. With the collaboration, the airline aims to highlight an authentic, small-scale Belgian entrepreneurial story and give an even stronger taste of its Belgian identity on board.
Ralph & Roxy’s originated in a small garage in Nodebais in Walloon Brabant, where Leuven (Louvain)-based founder Philippe Bogaert refined his recipes as a hobby ice cream maker and made ice creams in small, carefully prepared batches.
At the time Bogaert first contacted Brussels Airlines, his project was still in its early stages and did not even have a definitive name. What started as a small-scale experiment grew into a professionally developed brand through that first collaboration. For Ralph & Roxy’s, Brussels Airlines’ interest represented an important first step in the company’s further development. Ralph and Roxy’s will supply 420,000 jars of ice cream a year for Brussels Airlines.
“As a Belgian airline, we consider it our role to give local entrepreneurs an international stage. The partnership with Ralph & Roxy’s shows how a small, authentic Belgian story can fly with millions of passengers and become visible worldwide”, Philip Mortier, Inflight Product Manager, Brussels Airlines, says.
Brussels Airlines remains committed to showcasing and sharing Belgian creativity and quality. The airline recently did so by collaborating with local talent, such as Gabrielle Szwarcenberg, the Antwerp Fashion Academy student who helped shape the new uniforms, and three Belgian craftswomen who designed the Business Class amenity kits. With Ralph & Roxy’s, that Belgian touch now extends to the catering offer. The slogan ‘A little piece of Belgium in the air‘ thus gets an extra tasty interpretation.
“Ralph & Roxy’s has always been small and honest: pure ingredients, pure passion. But when I heard that Brussels Airlines wanted to take our ice creams on board, it felt like the world stopped for a moment. Unbelievable. That something that started in a tiny production space is now allowed to take to the air – that remains for me one of the most beautiful moments in this adventure”, Philippe Bogaert, founder Ralph & Roxy’s, says.
Ralph & Roxy’s ice creams have been served in Business Class since January, and have now been extended to Premium Economy and Economy Class, giving all passengers a little treat that makes every journey a little more delicious.
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